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Lucky You

Gamified popups for Shopify

Turn every visitor into a player — and every player into a customer.

Five games and animated popups in your brand, built by AI and live in minutes. Every winner gets a code that can't leak, a reminder to use it, and a reward on the Thank you page.

Free plan · no credit card · uninstall anytime

The film shows the five games at their prize moments, animated popups on real stores, the AI builder creating a Black Friday campaign, one-time codes with the coupon reminder and the thank-you reward, targeting and an A/B test, the analytics page, and leads flowing to email tools and Shopify Flow.

What is Lucky You?

A Shopify app that turns your popup into a game people finish.

Lucky You replaces the “enter your email for 10% off” box with a spin wheel, Plinko, Slide, Card reveal or Scratch card, or an animated popup or announcement bar when a game isn't the right fit. Every look is ready-made and matches your store.

Underneath, it does the work after the win: the email is verified, each winner gets a one-time Shopify discount code, a reminder bar follows them until they use it, and buyers can reveal a reward on the Thank you page. Results are reported per campaign and leads flow to the tools you already use.

  • Works with Shopify
  • Free plan
  • Made in the EU

Five games

Five games. Your store's style.

76 ready-made styles between them, seasonal ones included, so a game looks finished before you upload anything. Whatever is shown, the prize is decided on the server, so the odds you set are the odds that play out.

Popups and bars

Not every offer needs a game. Every one gets a look.

Run an animated popup or an announcement bar on its own, or beside a game. A popup and a bar never compete: each visitor gets at most one of each.

A coffee roaster's store with an announcement bar across the top and a split popup in the middle: a product photo beside “Get 15% off your first order”, an email field, a consent box and a “Get my discount” button.
A split popup under an announcement bar, captured on a demo store.
  • Animated popups

    Email capture without a game, in ten templates and five animations: static, cascade, reveal, pop and slide in.

    • Email, phone and message steps
    • Countdowns on the server clock
    • Closes to a small tab, not into nothing

    Every plan · tab from Starter · multi-step from Growth

  • Announcement bars

    Sixteen looks, rotating messages and the bar in your shopper's language. Message, free-shipping progress, countdown or discount code.

    • Push mode moves your sticky header too
    • Reserves its height so the page never jumps
    • Shown, clicks and dismissals reported

    From Starter

  • Start screens, prize popups, launchers

    Eight looks each, in four voices, and the offer names your best prize. One choice styles all three, from the corner of the page to the code in hand.

    • 20 storefront languages
    • Your own headline, text and button
    • The coupon reminder wears it too

    Every plan

AI campaign builder

Describe it. Live in minutes.

Type what you want, such as “10% off for first-time visitors, Black Friday colours”, and get a complete campaign to preview, edit and switch on.

  • A whole campaign, not a draft of one

    The game, the prizes and odds, the start-screen look, and the words in your store's language. An announcement bar, the coupon reminder and seasonal dates when you ask for them.

  • Within sensible limits

    At most 50% off, at least one play in five wins, odds that add up to 100%, and no guarantees or gambling claims.

  • Every line is yours to change

    Rewrite any line with AI in five tones, then save it as a draft. Nothing goes live until you say so.

  • Your shoppers stay out of it

    Only your store and product information is sent, never shopper data.

Prefer to pick? New campaign is one screen: the AI prompt on top, then a tile with a real preview for each game, the popups and the bars.

AI builds per month: 2 on Free, 5 on Starter, 15 on Growth, 40 on Pro and Scale, plus 3 builds while you set up.

The Lucky You AI prompt with the request “10% off for first-time visitors, Black Friday colours”, pointing to a phone showing the finished Black Friday campaign marked Live.

After the win

Discounts that can't leak.

A prize is only worth what happens next. Lucky You does that part, so a code turns into an order instead of a coupon-site listing.

  • One-time code per winner

    A real Shopify discount code, reserved to one shopper and spent once. Codes refill themselves, and broken ones are repaired before a winner is left without one.

  • Verified before it's issued

    Optional email verification sends a 6-digit code that expires in 10 minutes, so typos and throwaway addresses never reach your list.

  • A reminder that sells

    A slim bar follows a winner around your store with their code and a real countdown. One tap applies it to the cart; it disappears once the code is used. Free on every plan.

  • A reward after checkout

    Buyers reveal their own code for their next order on the Thank you and Order status pages. One reveal per order, checked against the real Shopify order.

Cooldowns and pending-prize resume stop reward farming, and the server decides every prize before the game starts. After-purchase reward: Lucky You Starter and above, on every Shopify plan except Shopify Starter. No Shopify Plus needed.

A list of one-time discount codes with one stamped “Already used”, a thank-you reward card with its code, and a phone whose store page shows a coupon reminder bar with a countdown.

Targeting and A/B tests

The right offer, for the right shopper.

Campaigns are checked top to bottom, and the first one that fits a visitor is what they see. Welcome first-time visitors with a wheel, catch the cart page with Plinko, and save a scratch card for the way out.

What a campaign can target, and the plan each rule starts on
When it opensOn click or after a delayEvery plan
Exit intent and scroll depthStarter
Where and on whatDevice, page type (home, product, cart…) and URLGrowth
WhoFirst-time or returning visitors, skip subscribers, traffic sourcePro

A/B test anything, even the game

From Growth

Split a campaign into two versions that differ in anything: rewards, colours, copy or the game itself. It won't call a winner below 100 visitors per version or 95% confidence, and says how many more visitors it needs.

Three targeting rules, first-time visitor, on the cart page and about to leave, each leading to a phone showing the matching game, with a note that any campaign can be A/B tested.

Results and integrations

See what every campaign earns.

Impressions, plays, emails, rewards and the revenue from orders that used a Lucky You code, per campaign, with revenue per 1,000 impressions to compare them fairly. Then every lead goes to the tools you already use.

The Lucky You analytics card showing leads captured, rewards and revenue on sample data, connected to text tiles for Klaviyo, Omnisend, Mailchimp, ActiveCampaign, Brevo and Shopify Flow.
  • Klaviyo

    Leads and reward events, in real time

  • Omnisend

    Leads and reward events, in real time

  • Mailchimp

    Leads and reward events, in real time

  • ActiveCampaign

    Contacts with code, prize and campaign fields

  • Brevo

    Contacts, attributes, optional double opt-in

  • Shopify customers

    Tagged customers, ready for Shopify Email

  • Webhooks

    Anything else, e.g. Zapier, Make or n8n

  • Shopify Flow

    6 triggers and 2 actions

Email tools, webhooks and Shopify Flow are on Growth and above, with a delivery log for every event. Only shoppers who ticked your box are subscribed, and Lucky You never unsubscribes anyone.

  • Cards in your Shopify admin

    On a customer: every prize they won and whether they used it. On an order: the Lucky You code and the revenue it brought. Every plan.

  • Ask Sidekick

    “How did my spin wheel do last week?” Sidekick answers from your Lucky You numbers and only ever sees counts, never email addresses.

  • Shopify Flow

    Email captured, reward won, code unused, code redeemed, campaign started or ended. Workflows can pause or start a campaign too.

In your language

Your team's language. Your shoppers' too.

A Home that answers “is it working, is it making money, what next”, and What's new inside the app, so you hear about improvements where you work.

33admin languages
Each person on your team picks their own.
20storefront languages
Games, popups and bars speak your shoppers' language, set per campaign.
0automatic upgrades
Upgrades apply when you approve them. A downgrade keeps what you paid for until renewal.

Pricing

You pay for reach, not per lead.

An impression is counted each time Lucky You actually puts something on screen for a visitor — not pageviews, not clicks, not leads. Thank-you page views are never counted.

Free

$0/mo

Impressions
500 / mo
Campaigns
1 running3 saved
AI builds
2 / month10 changes

Try it on your own store

Starter

$6.40/mo

billed annually

Impressions
4,000 / mo
Campaigns
3 running10 saved
AI builds
5 / month25 changes

$1.60 / 1k · Bars, exit intent and the thank-you reward

Most popular

Growth

$12/mo

billed annually

Impressions
20,000 / mo
Campaigns
6 running25 saved
AI builds
15 / month60 changes

$0.60 / 1k · A/B tests and integrations

Pro

$23.20/mo

billed annually

Impressions
70,000 / mo
Campaigns
12 running60 saved
AI builds
40 / month150 changes

$0.33 / 1k · Every targeting rule

Scale

$63.20/mo

billed annually

Impressions
200,000 / mo
Campaigns
Unlimited runningUnlimited saved
AI builds
40 / month150 changes

$0.32 / 1k · High-volume stores

Free plan · no credit card · uninstall anytime

Campaigns running at once is the second axis. Drafts and paused campaigns never count against it, and neither do A/B variants or the coupon reminder.

Which plan each feature is included from
Included fromFreeStarterGrowthProScale
Announcement bars
After-purchase reward on the Thank you page
Exit-intent and scroll triggers
Scheduling and auto-end after N winners
Your own game background, popup teaser tab
Impression add-ons
Device, page and URL targeting
A/B testing, including the game
Multi-step popups
Email tools, webhooks and Shopify Flow
Visitor type, traffic source, skip subscribers

On every plan, including Free: all five games and 76 styles, animated popups, every look, the AI builder, one-time codes, email verification, the coupon reminder, analytics per campaign, admin cards and Sidekick.

Billing runs through Shopify. Upgrades apply as soon as you approve them; a downgrade keeps the plan you paid for until your next billing date. No automatic upgrades, ever: from Starter you can top up with one-time impression add-ons instead.

Questions

The things merchants ask first.

There is more in the help centre, or write to us at lucky.you.shopify@gmail.com.

Your first game

Turn every visitor into a player — and every player into a customer.

Install free, describe your first campaign, and it's live in minutes. Or play every game on the demo store first, no signup.

Free plan · no credit card · uninstall anytime